The 2025 edition of HO.RE.CA New Technologies and Automation is held in Berlin during the International Tourism Fair ITB. This year, we spotlight the next wave of innovation for the hospitality sector, with a strong focus on automation, digital safety, and next-generation management software tailored for hotels and lodging facilities. The event brings together global professionals to explore the most advanced tools in hotel automation, AI-driven safety systems, and integrated software solutions designed to streamline hotel operations and elevate the guest experience.