Marketing & Image in 2024: Between AI and Creativity

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Iberia Project Summer Convention, Paris, July 2026

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Marketing & Image in 2024: Between AI and Creativity

The five-day conference in Barcelona, bringing together creative professionals, business leaders, investors, and tech experts to explore the transformative role of Artificial Intelligence (AI) in the fields of marketing and creativity. With AI technologies reshaping how we work, think, and create, this event is dedicated to examining both the opportunities and challenges that AI presents for the future of creative industries.

Project URL: https://aicreativitymarketing.com/
Categories: 2024
Client: Barcelona, Spain | 24-28 September, 2024
Completed Date: 28-09-2024

Event Highlights:

AI in Creative Roles: Pros and Cons. One of the key topics of discussion will be the impact of AI on creative roles. Experts will discuss the benefits AI brings, such as automation, data-driven insights, and enhanced personalization, alongside the concerns regarding creativity, originality, and the role of human intuition in marketing and design. These sessions will feature panel discussions and case studies showing how AI has already changed workflows, from content creation to campaign optimization.
The Future of Creativity in a Tech-Driven World. How do we perceive creativity in a world increasingly dominated by technology? This question will be explored in interactive presentations and speeches by industry leaders, where participants can learn how businesses are balancing human creativity with the growing capabilities of AI. This includes insights into how AI tools are being integrated into creative processes such as graphic design, video production, copywriting, and advertising.
Live Demonstrations and Presentations. Throughout the event, there will be live demonstrations showcasing how AI tools are being used to revolutionize marketing and creative workflows. From AI-generated content to personalized marketing strategies powered by machine learning, these hands-on demonstrations will give attendees a glimpse into the tools that are shaping the future of marketing and creativity.
Workflows of the Future. Another key theme is how AI is already changing the workflow in marketing and creative industries. Attendees will gain insights from practical workshops on how to leverage AI for productivity, streamline tasks, and allow creative professionals to focus on higher-level creative strategies. Tech experts will also explore how automation is shifting job roles and how businesses can adapt to these changes without sacrificing creativity.
AI and Ethics in Creativity. As AI becomes more integral to creative fields, there are growing concerns about the ethical implications of its use. Experts in this field will lead discussions on topics such as ownership of AI-generated content, the potential biases in AI systems, and the impact of automation on jobs. These conversations will help creatives and business leaders alike understand how to navigate the ethical landscape of AI-driven creativity.
Networking Opportunities. In addition to the conferences and presentations, the event will include numerous networking opportunities. Creative professionals, business leaders, investors, and tech experts will be able to meet and exchange ideas in a series of social events, designed to foster collaboration and partnership in the evolving world of AI and creativity.Why Attend?
The Marketing and Image in 2024: Between AI and Creativity event is essential for anyone working in creative industries, marketing, or tech. Attendees will gain valuable insights into how AI is changing the way we think about creativity, the tools driving this transformation, and how to balance innovation with human intuition. Whether you’re looking to embrace AI in your creative process or navigate its ethical challenges, this event offers the knowledge and connections to help you stay ahead in 2024 and beyond.

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