Following the success of the 2024 edition in Lisbon, the Atlantic HORECA Way returns in 2025 with a bold new focus: reimagining the future of hospitality through innovation, adaptability, and guest-centered design. Set once again in the vibrant city of Lisbon—Portugal’s northern hub of culture and gastronomy—this edition explores how HORECA businesses can thrive in a fast-changing world by embracing digital tools, sustainability, and experiential excellence.